Dear Daraz Online Shopping! We love you as our indigenous shopping platform. We all want your identity to be solid, unique, and upfront. Hamare brands strong hon ge tou hamara mulk strong ho ga. The rebrand is cool. The strategy element that the team crafted must be outstanding, I am sure. But there are a few points that I would like to extend as quick feedback on.

1) The logo is plagiarised, as identified by Sheikh Waqas that it is also readily available on a stock website – ongoing.

2) The second active color in the palette (Turquoise) is not a suitable color for many reasons. Mostly technical.

3) There is no Graphical element coherence and Photographic element consistency in all the recent posts used for the launch of the rebrand. (We can have an extensive analysis on that if required).

4) I absolutely love the mantra part. It is smartly crafted and looks very much research-driven.Aap k scale k logon ko The D’Hamidi Partnership Jaise logon k paas Jana chahiye jo k original aur authentic hain. Aur b bohat kaam k log mojood hain Pakistan main jo k charge tou acha karain ge lekin kaam aik number karte hain.. Dil main dard hota hai aisi cheezain dekh kar. Aakhar kab ham as a nation Brand Identity development ko serious lain ge?


Author Shorwala

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